Luxury Brand Management

Master how to build, manage and grow a successful luxury brand.

Dive into the world of luxury on this pioneering course, exploring a broad spectrum of businesses from retail and hospitality to automotive and travel. You’ll examine creative and strategic opportunities in the sector and gain valuable insights into launching and expanding luxury businesses in mature and fast-developing markets.  

Why Regent's?

• Recognised excellence: Chartered Management Institute (CMI) accredited
• Live projects: gain practical skills from luxury leaders like Harrods, Farfetch, Boodles
• Prime location: interact with London’s most coveted brands and businesses
• Unparalleled opportunities: experience luxury in action – from travel to fine dining 

What awaits you?

The first of its kind in the UK, this course teaches you the business behind luxury brands – analysing and forecasting trends, building business plans, developing marketing strategies, managing budgets, leading international teams and delivering unforgettable customer experiences.

You’ll also dive into customer research, events and design – discovering how London’s most esteemed luxury brands attract and retain their premium clientele.

Our esteemed partnership with Walpole, the UK’s official body for luxury, provides unparalleled access to luxury leaders like Ferrari, Tom Ford and Farfetch. Engaging in live industry projects, you’ll gain invaluable first-hand experience – deepening your understanding and positioning yourself right at the forefront of the sector. Recently, students have developed expansion strategies with Harrods and digital marketing campaigns with Boodles.

With London on your doorstep, you’ll have opportunities to experience luxury first-hand and join events and activities that reimagine education. Picture yourself: 

• Test driving cars at the Ferrari headquarters
• Discussing brand insights with Armani’s General Manager
• Indulging in fine dining at Harrods before opening
• Joining backstage tours of The Dorchester
• Exploring insightful customer profiling with Sushi Samba
• Learning how Prada collaborate with rising stars 

In your second year, you’ll also join an all-inclusive European study trip, where you’ll delve into the luxury sector overseas. Last year students visited Paris, where they:

• Explored the Moët & Chandon grounds
• Joined a private tour of the Lafayette Gallery
• Experienced a gala dinner on the Seine 

In your final term, you’ll complete a dissertation or live project – developing and presenting a business plan or consultancy project over a four-day period. You’ll graduate confident to pursue brand management roles anywhere in the world – joining alumni at upmarket brands or starting a luxury enterprise of your own. 

Dual accreditation

This course is accredited by the Chartered Management Institute (CMI) – allowing you to register for an additional professional qualification. Registering with the CMI gives you access to a range of opportunities, detailed below, and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice.

This can fast-track your professional development – helping you to quickly become a Chartered Manager (CMgr).

• Mentorship from a member of the CMI
• Activities accredited for Continuing Professional Development
• A variety of CMI events with networking opportunities
• Consultations with specialist advisers to develop your career
• A vast library of the latest research and thinking

Please note, this is an opt-in arrangement and isn't automatic. You’ll be invited to a seminar in your first few weeks, that provides more information and enables you to register, if you wish.

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How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

• On our website, details here

During the application process, you'll have the chance to upload supporting documents, including:

• A copy of your passport (photograph ID page)
• Academic transcripts and certificates from all previous studies
• A 500-700 word personal statement (view guidance)
• If you're not a native English speaker, proof of your English proficiency

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

Scholarships and funding

Fees

Tuition fee: 

• £25,750 per year for intakes starting in September 2023 and January 2024.
• £28,000 per year for the intake starting in September 2024

Non-refundable advance deposit:

UK students: £1,000
International students: £4,000

Read more about tuition fees.

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of the international business world to life in the classroom: facilitating entrepreneurship and teamwork as you explore current issues and propose solutions to real problems.

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

• Seminars and lectures
• Practical workshops and creative labs
• Industry masterclasses
• Business bootcamps and simulations 
• Group work and pitches
• Live briefs and consultancy work 
• Industry placements 

You’ll create strategies and business plans, analyse data, develop multimedia assets, work together on pitches and product launches – with access to specialist technological equipment: 

• Thomson Reuters Eikon Terminals 
• Bloomberg L.P Terminals 
• Datastream including Worldscope databases 
• A dedicated trading simulation room

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of business and enabling you to put theory into practice.

Teaching staff 

You'll be taught by a variety of business leaders and research-active academics, who regularly have work published in journals and collaborate with institutions, such as BBC News. Their knowledge and experience ensure your classes are shaped by the latest trends.

You'll also attend regular guest lectures with leading brands (from Harrods to McLaren Automotive) – networking and developing partnerships with brands, PRs, CEOs and more. Regent's alumni also return to help mentor students and share their experiences.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our business courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

Your skills and knowledge will be assessed via a wide range of task-based projects, reports, presentations, blogs, research plans and live and simulated briefs – as well as essays, fieldwork and data collection. It's important to us that your learning and assessment is:

• Inclusive – fostering a student-focused approach
• Engaging – encouraging interaction and participation
• Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Academic requirements

We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit.

Minimum entry requirements for Level 7 – you'll need one of the following qualifications:

• Minimum second class UK undergraduate degree
• Equivalent international qualifications, as deemed acceptable by Regent's

We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must:

• Have one year of work experience (if you hold a degree lower than a 2:2)
• Have three years of work experience (if you don't hold a degree)
• Provide a 500-700 word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
• Be prepared to attend an interview with the Postgraduate Admissions Panel
• Provide evidence of your English language proficiency

This will be assessed on a case-by-case basis by academic referral only.

English language requirements 

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

Please note, we do not accept home/online editions of English language tests.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.

Careers

You'll be taught to understand the culture and the practices of international luxury businesses – graduating with the confidence, skills and insight to pursue management roles in the luxury sector. Graduates have secured roles in PR, brand management, hospitality, marketing and advertising – and some have even started their own luxury businesses. Some of our alumni are currently working at:

• Anthony & Cie
• Condé Nast
• Estée Lauder
• Guerlain
• Hermès
• Lifestyle Estates International Corporation
• L'Oréal
• Maybourne Hotel Group
• Puig
• Rolex
• Swarovski

You'll graduate with the transferable skills needed to choose any career that aligns with your interests.

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.

Careers support

Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!

• 24/7 access to online guidance and resources
• Exclusive internships, networking opportunities and industry events
• Personalised consultations – from interview and CV prep to business advice
• Access to Handshake, connecting you with 650k+ global employers