Overview
Creative conversations are at the heart of successful advertising. This course focuses on developing this skill – focusing on storytelling, as well as the tools and technologies that help these conversations to be heard.
In your first year, you'll start to identify markets and consumers, explore the benefits of storytelling, and develop your digital skills. In your second year, you'll explore the future of advertising, build upon your creative direction skills and learn how to talk to specific audiences. In your final year, you'll create your own advertising campaigns, from idea to execution, and curate an industry-ready portfolio that showcases your talent, adaptability and, crucially, reflects your career aspirations.
You'll explore all types of brands, from supercars to toothpaste, and learn why campaigns are successful or controversial in different countries – gaining a global perspective.
We apply advertising theory to practice in a real-world environment, helping you to hone your creative writing and presentation skills, while you discover your specific interests and learn through experimental, reflective and ethical practice.
Study in London – one of the world's top three media hubs:
- Field trips – e.g., The Museum of Brands, The Design Museum
- Industry talks: Harrods, McLaren Automotive, Mulberry, Burberry, Google, Meta
- Meta’s Head of Creative Development gave a talk on storytelling
- Google’s Director of Product Strategy gave insights into consumer behaviour
- Live industry briefs, client pitches and presentations
- Develop a portfolio of your campaigns and creative work, ready for interviews
Foundation option
The integrated foundation year has been specially designed to give you the introductory knowledge and skills needed to confidently progress to degree-level study.
It's structured around discipline knowledge, with extra modules that introduce you to the transferable skills you'll need at degree level and beyond – giving you a solid grounding in fashion and design principles and skills.
Once you've successfully completed your Foundation year, you'll be able to progress to any of our fashion and design business, social sciences, humanities or media undergraduate courses.
How to apply
Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.
Step 1: Apply
- On our website, details here
- Through UCAS (The Regent’s UCAS code is R18)
During the application process, you'll have the chance to upload supporting documents, including:
- A copy of your passport (photograph ID page)
- Academic transcripts and certificates from all previous studies
- A 300-500 word personal statement (view guidance)
- If you're not a native English speaker, proof of your English proficiency (take our test)
Credit transfer
If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.
Step 2: Receive a response
You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.
For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.
Step 3: Accept your offer
If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.
Step 4: Register
Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.
Information for international students
If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.
Scholarships and funding
There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.
Fees
Tuition fee:
- £20,500 per year for intakes starting in September 2023 and January 2024.
Non-refundable advance deposit:
- UK students: £1,000
- Non-UK students: £4,000
Read more about tuition fees.
If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.
The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.
What do fees include?
Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.
What other costs should I budget for?
You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.
The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.
How you'll learn
At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.
Teaching will take the form of tutor-led presentations, discussions, demonstrations, workshops, individual and/or group tutorials, student presentations and field trips.
Find your 23-24 academic calendar here.
Contact hours Years 1 and 2: 14-16 hours per week. Year 3: No less than 14 hours per week.
Teaching staff
You'll be taught by professional media and advertising specialists who continue to work in this sector alongside teaching. Their knowledge and experience ensure your classes are shaped by the most current industry practices.
The majority of our tutors hold postgraduate qualifications in their subject area and/or are experts in their fields. Many have been published in a range of academic journals, authored books and industry publications.
You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.
Plus, you'll benefit from regular guest speakers: networking and developing relationships with entrepreneurs, business owners, marketing professionals, PRs and more.
Independent learning
Throughout the course, you'll be expected to undertake extra reading, personal research and reflection, as well as preparing work for workshops and working collaboratively with students in preparation for assessment.
Method of assessment
Your skills and knowledge will be assessed via presentations, group work, portfolios, design projects, mock-ups, production documents, market reports, essays and other project work that answers a live industry brief
Disability support
We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions.
Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.
Academic requirements: Year 1 entry
We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit.
One of the following qualifications:
- Two GCE A-levels at grade A-C
- 24 points in the International Baccalaureate
- US High School Diploma with a minimum GPA of 2.5 PLUS one of the following:
- Two AP tests with an average grade of 3
- SAT score of 1000 (500+ in both subjects)
- ACT with a composite score of 23 (20 in each section)
- Dual Enrolment and College credits (1st year) – 20, with a GPA of 2.5 or higher
- Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Manual and UK NARIC.
English language requirements
Minimum English proficiency requirement through one of the following qualifications (or equivalent):
| Qualification | Subject | Grade |
|---|---|---|
| GCSE* | English language | C (4) |
| IB SL or HL | English | 4 |
| US HSD (studied in a majority English-speaking country)* | Cumulative GPA | 2.5 |
| IELTS* | Academic | 6 overall and 5.5 in each component |
*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.
We also offer conditional students a free, online, diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.
Student support
We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.
Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as you can to enable us to support you. Find out more about our disability support and contact us.
Careers
Graduates work at world-renowned agencies including BBH, M&C Saatchi and Aegis, in roles such as brand/marketing/creative/art directors, strategists, copywriters, and social media managers.
- Work in big or small creative agencies
- Work in-house for luxury brands
- Market yourself as a brand/consultancy
- Improve/expand a family business
- Launch and promote your own business
While this course often leads to graduates entering these professions, the transferable skills you develop will allow you to choose any career that aligns with your interests.
You could also use your degree as springboard to:
- Launch a start-up
- Expand a family business
Graduate visa
After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.
Careers support
Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!
- 24/7 access to online guidance and resources
- Exclusive internships, networking opportunities and industry events
- Personalised consultations – from interview and CV prep to business advice
- Access to Handshake, connecting you with 650k+ global employers
The Regent's Model
We've designed our curriculum for you. Gain a deeply personalised education, designed for you – an innovator, entrepreneur or future leader. Expand your knowledge, skills, practice and thinking with three building blocks:
- Subject Core: Gain a deep understanding of your field and learn from academics with significant industry experience.
- Special Electives: Go beyond your core discipline and gain even more future-focused skills. Regent's Special Electives are available to every Undergraduate student, and designed to be hyper-relevant to the world we live and work in – now and into the future
- Industry & Entrepreneurship: Take on challenges directly from the world of work. Test your ideas, gain close industry connections, and take on real-world projects – all embedded into your course from day one. Work towards a final project, in which you’ll build and develop your unique idea.
In Year 2, you’ll also have the option to study abroad.
Read more about how you'll learn and view a complete list of Special Electives.
The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.
Year 1
Subject Core
| Advertising, BA (Hons) | |
|---|---|
| Advertising and the Consumer | This module will introduce you to the importance of consumer activity, behaviour and psychology within advertising, viewing these within individual, community and societal contexts. You will develop awareness of the key trends and shifts in consumerism and consumption, the impact of the consumer as contributor and producer. You will consider consumer identity and value systems in ensuring advertising messages are received, decoded effectively and engaged with positively. You will be introduced to key research methodologies for effective observation and analysis of consumers and macro and micro trends, and you will learn how to effectively represent a consumer within the contexts of profiling and targeted campaigns. |
| Understanding Markets | Markets and sectors have arguably never been more complex, diverse or interrelated than in contemporary society. But just recognising that a market exists does not always mean advertising will be successful. For success, an advertising professional must develop a deep understanding of the relationships and compositions of the markets. Authenticity is paramount. It is no longer a case of appealing to a market, but of reflecting how a brand belongs to it. This module will encourage this deeper understanding, applying analytical skills to business practice, media, trends, forecasting, and data. You will also explore content creation from a global perspective, being mindful of cultural and content sensitivities, ethical implications, and the opportunities that new markets present. |
| Digital Skills and Design |
As a visual communicator, your ability to capture and describe, persuade and engage is at the core of your practice. Your ability to marry skills, creativity and vision is your personal signature and your calling card. Whether it is composing and editing an image, creating computer-aided designs, or building complex rich-media materials for print and multimedia, this module provides you with a digital toolkit to build on, utilising industry standard applications and software. This module will provide the foundation for your progress throughout your degree, encouraging you to critically reflect on the effect your chosen techniques have on your audience. You will use industry-standard tools to seek solutions, exploring the Adobe Creative Cloud as well as key free or readily available software. Built around a series of learning activities, the module is designed to challenge students from all levels, introducing different approaches and workflows. |
| Narratives and Storytelling |
This module will introduce you to the basic components of narrative and, upon completion, you will be able to read and create stories more effectively. You will learn about world-building, the nature of plot, disruption and resolution, the importance of character and the power of context. You will have the opportunity to analyse how narrative works in shaping business, emotion, identity, politics and society. You will examine and practice various key storytelling structures and how these may develop and deployed into trending conversations. You will develop a portfolio of creative work through various mediums, which might include text, voice, sound and video. On completing this module, you will be equipped with various tools, and the skills to use them to represent your own insights for individual or corporate storytelling. |
| Exploring Industry and Entrepreneurship |
The world of work is changing fast; in some sectors, AR, AI and automation have already mechanised the work environment. New and different jobs are rapidly being created, generating fresh industry-related and entrepreneurial opportunities. Global crises have accelerated trends, causing many sectors to rethink their approaches to work. This module provides you with an introduction to the changes being experienced, and the scope of real-world professional activities in relation to your course. Teaching will be delivered by your course team, led by subject experts, and tailored to reflect industry and entrepreneurship in your discipline. You will develop an understanding of how changing local and global trends impact the current and future worlds of work. The focus will be on exploring your industry or sector and its future, with a view to informing your own potential career or entrepreneurial journey. In this module, you will be supported by the experts in the Careers, Enterprise and Industry services and the university careers platform, Handshake. |
| Learning Perspectives |
This module will develop your curiosity around your chosen degree specialism and encourages you to become a collaborative, critical and reflective learner. You will explore different approaches and key debates around learning and develop skills essential for university study. Learning from key thinkers across cultures and time, you will examine core questions about how and why we learn the way we do. You will gain understanding through the distinct lens of your subject and by comparison and sharing of ideas with students from all degree areas. To evidence your learning journey, you will create responses to key questions on the areas of the module you find most relevant and inspiring. The skills, knowledge and approaches to learning you develop in this module will support your Regent’s journey and assist you in becoming an active part of your university community. |
Common Modules
| In Year 1, you can choose a mix of London Perspectives, Global Perspectives and language modules – you'll need to take two in total from the lists below. | |
|---|---|
| London Perspectives (Autumn Term) | In the London Perspectives module, you will explore London through multiple perspectives including your own cultural background and degree discipline. Taking the city as a learning ground, you will learn about London with a historical and contemporary focus through your degree subject (for example business, arts, fashion and media) and interact with the cultures of London through their symbols and neighbourhoods to investigate their impact on London over time. Using teasers inspired by the city of London (for example, a 'Brick Lane' extract, a segment of a visual product, a music extract), you will consider what makes London a world city. You will go on field trips and visit relevant venues in mixed-group activities where you act as guides to your cultures and/or subject, thereby fostering collaborative learning. The module uses London to explore what may unite, rather than divide, our areas of study. Topics and trips include multicultural London, Roman London, financial London and London of fashion and music. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. |
| Global Perspectives (Spring Term) | For Language modules, please refer to the list on the course page below. Through this module’s challenges you will complete a number of practical group tasks inspired by contemporary intercultural, political and social issues, and by the concept of global citizenship. You will work with peers to propose and present solutions to dilemmas and global issues. In the first half of the term, groups will be divided based on disciplines and courses of study; in the second half, you will re-group with students from other disciplines. Throughout the collaboration, you will be asked to reflect individually, and to evaluate the benefits and limitations of specific disciplinary approaches versus the potential for creative solutions when working with students across disciplines. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. |
| Language Modules | |
| Languages (Grades 1-6) – available Autumn and Spring |
Choose between Arabic, Chinese, French, German, Italian, Japanese, Russian and Spanish – all languages are offered from beginner to advanced level in every term. Languages provide you with tools to understand and imagine new worlds and communicate with others. Learning a language opens the door to cultures beyond your own and allows you to bridge the gap between communities and build connections for your life and your career. At Regent’s, you will learn languages differently. You will learn in a highly practical way, in order to develop skills for authentic communication. At Regent’s, you will receive individual attention in a supportive atmosphere and learn through collaboration and innovative teaching methodologies. Whether you want to start learning a new language, develop existing proficiency or prepare yourself to study abroad, these modules will help you develop a multilingual identity. |
| Advanced Language for Professionals (Grade 7) – available Autumn or Spring |
If you want to work in international or multilingual environments and you already have a higher intermediate level of Arabic, Chinese, French, German, Italian, Japanese, Russian or Spanish, this module is for you. You will learn to apply your existing language skills to the workplace and acquire the practical and linguistic tools to connect, collaborate and communicate effectively in multicultural professional settings. Learning in small groups, you will gain knowledge of the countries where the language is spoken and of their work practices and will apply that knowledge to tasks that resemble those in the workplace. You will also develop job-specific linguistic and cross-cultural skills and explore contemporary forms of communication at professional levels. Immersed in a unique classroom environment that embodies Regent’s cosmopolitan character, you will experience individual attention in a supportive atmosphere, learn through innovative teaching methodologies and develop your multilingual professional identity. |
| Business English: Professional Writing – available Autumn or Spring |
Every professional journey will benefit from enhanced writing skills allowing you to express yourself and persuade others. Classes provide opportunities to create written texts (such as work emails, letters, proposals and reports) while developing understanding of writing as a process and how to adapt writing for diverse audiences and purposes. At the same time, you will also consider the impact of choices around tone, style, formality and other key language aspects. This module offers a memorable experience of professional writing, harnessing technology use (such as digital word lists, text analysers) and formative feedback, all within a supportive classroom atmosphere. As a result, you will be ready to apply what you learn to tasks on this module in your university course or career. You may only take this module once. |
| Business English/Advanced Business English – available Autumn or Spring |
For every prospective 21st century professional, higher-level business English skills are indispensable. Whether you study acting or psychology, business or fashion design, this module will develop business English knowledge (grammar and vocabulary) and skills (listening, speaking, reading and writing) at upper-intermediate and advanced levels, to enhance your fluency, persuasiveness and effectiveness as a global communicator. You may only take these module once. Classes provide opportunities to engage in motivating linguistic challenges (such as discussions, presentations and reports). You will select and introduce business topics of interest and enjoy multiple opportunities for formative feedback, all within a small group, supportive classroom atmosphere. The sessions will encourage you to reflect throughout, helping to improve confidence through tasks designed to showcase the full range of business English skills required for success in your future career. |
| Advanced Spanish through Film (Grade 8) – available Autumn or Spring | Comics, films, social media posts...we live in a multimodal world where information is conveyed through combinations of visual, written, and spatial modes. If you already have a higher intermediate level of Spanish and wish to develop an ability to understand how images are created and ‘read’, this module is for you. Through close study of a range of films and television series produced in Latin America and Spain, you will enhance your understanding of the sociocultural reality of those countries. You will become familiar with the multimodal framework and apply it to the analysis of audio-visual texts. You will also acquire practical and linguistic tools to discuss and analyse in Spanish, and with a certain level of complexity, any audio-visual product. In addition to expanding on your existing linguistic skills, this module will help you develop new and highly valuable media literacies that can be easily transferred to your subject. |
Year 2
Subject Core
| Advertising | |
|---|---|
| Creative and Art Direction |
To produce successful advertising campaigns across various media, an understanding of digital skills is crucial. Larger and more complex projects require you to communicate ideas to clients and external suppliers, while also coordinating a range of professionals from supporting industries, from web and app developers to directors, camera crews and VFX technicians. In this module you will explore the complexity and the possibilities of managing and executing a large-scale campaign across a variety of channels. You will learn to use the correct terminology and produce outputs to industry standard employing tools like storyboards, wireframes, Gantt charts, scripts and mockups. This will allow you to express complex campaign goals to project stakeholders using tried and tested industry formats and workflows. |
| Theories, Histories and Futures |
In this module you will engage in applied theories of advertising to the history and possibilities to explore future ideas on traditional and online digital advertising practice. You will research and address the bridge from academic understanding to practitioner through core requirements of how advertising works. The module will explore cross-cultural advertising practice by engaging in scholarly works in the philosophy, ethics, and values of advertising. We will emphasise works from across the globe and analyse historical and contemporary developments in advertising in various regions. This will enable you to not only understand the history of advertising and its impact on the development of human communication, but also to be able to evaluate the shape of advertising in future digital brand and communication innovation. |
| Connecting with Audiences |
Contemporary advertising is a conversation, and equally important are what is said and how it’s communicated. In this module you will explore effective communication to internal and external audiences, from pitching to clients to ensuring optimal creative reach to consumers. You will analyse the different ways of talking to and with audiences, harnessing trends within the sector and adopting creative approaches to reach different individuals and communities. You will also develop greater awareness of the role of advertising within the wider contemporary promotional mix in order to ensure that conversations are not only efficient, but also persuasive, effective and memorable. |
| In Year 2, you will also choose one of the following Experiencing Industry & Entrepreneurship modules: | |
| Entrepreneurial Challenge |
Regent’s University London has been quoted as the UK university with the highest density of business founders. In this module, you will develop entrepreneurial thinking about how to grow your own or others’ entrepreneurial ideas. You will have the freedom to choose between a range of entrepreneurial challenges and explore enterprise opportunities. In doing so, you will develop your own concepts and create an entrepreneurial plan. In collaboration with others, you will develop your entrepreneurial ideas through creative thinking, research and evaluation. At the end of the module, you will pitch your idea, bringing your concepts closer to an exciting reality. If you have true ambitions to become a founder, the module will also prepare you to complete an individual entrepreneurial project in your final year. |
| Placement |
This placement module gives you the opportunity to experience industry and entrepreneurship in an external organisation. Through an immersive piece of work, either within or outside of your discipline, you will apply your knowledge and intellectual and practical skills to real life challenges to develop a critical appreciation of how an organisation operates and evolves. These insights, skills and knowledge will not only prepare you for your next level of study, but they will also help you to build the attributes required to realise your future ambitions after graduation. |
| Industry Challenge |
In this module, you will experience the challenge and pace of the world of work through a real world or live project, chosen from a menu of industry scenarios. This will give you an insight into the culture, practices and commercial contexts of an industry, field or sector within which the project is situated. The focus of this immersive experience will be on process, as you engage in team building, collaboration and project management, researching and testing concepts and presenting your concepts to address the industry challenge. The module will support your personal and professional development so that, when you move into the final year of your course, you will be equipped to complete a significant individual project of your choice. |
Languages and Special Electives
| Module Title | |
|---|---|
| Special Elective 1 | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 2 | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 3 or a Language | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
| Special Elective 4 or a Language | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
Year 3
Subject Core
| Advertising | |
|---|---|
| Campaigns |
In this module, you will formulate, plan and execute your own campaign based on client briefs. Following a typical campaign planning cycle and drawing on your experiences of markets and consumers, you will explore the relevance and usefulness of mixed, multi- omni-channel approaches. You will also learn to take advantage of innovation in communication platforms in order to situate a creative, integrated campaign that compels its audience. You will compose an advertising strategy that demonstrates your knowledge of your client and their sector’s current situation. Within the strategy, you will identify opportunities that the campaign can provide, produce impactful assets and identify appropriate measures for success – all the while mindful of the standards appropriate in a professional arena. |
| Portfolio |
As creative practitioners, you are expected to reflect on and critique your own previous practice and to demonstrate your skills and development. In this module, you will learn to showcase your technical and creative achievements by developing and curating a portfolio that reflects your creative persona and career aspirations. You will produce several projects to a professional, industry-ready standard, creating a portfolio that collectively show your versality, creativity and interests. Alongside your portfolio, you will actively seek opportunities to showcase your work. By taking ownership of the content, form and presentation of your portfolio, you be able to demonstrate skills in decision-making and presenting your work to both internal and external audiences. This will form the basis of your future professional development. |
| Major Project l |
The Major Project is the culmination of your studies. You will study Major Project I in the first term of your final year and Major Project II in the second. Each module comprises 20 credits. Together, the two modules form one project. The Major Project is a substantial piece of work, drawing on your discipline-specific and interdisciplinary learning, together with your learning about industry and entrepreneurship. You will have the freedom to design a self-directed project that reflects your interests and career aspirations. You may also choose to relate your Major Project to work you’re completing on your other final year modules. In Major Project I, you will start the term developing a proposal for your Major Project, supported by your tutors. Following your proposal, you will begin work on your Major Project, learning through individual or group supervision, workshops or studio practice, as appropriate to your project. |
| Major Project II |
Major Project II is the second Major Project module in your final year. Following the research and development you undertook in Major Project I, you will realise and complete your work in Major Project ll. The Major Project is your opportunity to apply your discipline-specific and interdisciplinary learning, together with your learning around industry and/or entrepreneurship to a topic of your choice. Through the Major Project, you can realise your ambitions as you prepare to graduate with work that illustrates your aspirations. You will learn through individual or group supervisions, workshops or studio practice, as appropriate to your project. You may also choose to relate your Major Project to the work you’re completing on your other final year modules. If you are working on an entrepreneurial project for your Major Project, you may be able to join the Founders Programme, which supports students and graduates interested in starting their own business with tailored guidance, coaching, mentoring, and access to experiential bootcamps and live events. |
Languages and Special Electives
| Module Title | |
|---|---|
| Special Elective 1 | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 2 | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 3 or a Language | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
| Special Elective 4 or a Language | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |