Dominic Laffy

Dominic is an Assistant Professor in Strategic Management in the Faculty of Business and Management at Regent’s. He first joined the University as an academic over 30 years ago.

Dominic graduated from King's College London in 1983 with a BSc (Eng) in Electronic and Electrical Engineering. In 1989, Dominic graduated with an MBA from Manchester Business School. His Dissertation was on ‘The Role of Information Technology in Human Resource Management’.

Dominic began his academic career as a part-time lecturer at the European Business School (London) in 1993. He subsequently took on a full-time role as Subject Leader in Information Systems as well as module leader for a range of undergraduate modules. In 1998, while continuing his academic career part-time, Dominic co-founded Value Partnership LLP, a consultancy focusing on helping clients to improve organisational effectiveness. He was a Director at Value Partnership LLP until 2005. During this period he also taught at other institutions including Westminster University and IEDE.

Dominic became a full-time lecturer at Regent’s again in 2008, predominantly focusing on teaching Strategic Management for undergraduate courses at Regent's Business School, along with some electives for both Regent’s Business School and European Business School (London). He previously served on the Senate and is still on the Joint Consultative Committee at Regent's University London.

Dominic spent four years starting in 1983 with Thorn-EMI Electronics in Radar System Design , predominantly around microprocessor systems. He later joined Thorn Security in 1990 as Expert Systems Manager where he created a team to bring knowledge based technology to the company. This role included responsibility for a cost centre and project management. He worked on various projects including electronic linking of separate databases, which resulted in significant financial benefit for the company in addition to implementation of cost control systems across eighteen locations. He was promoted to General Manager status within six months, with his responsibilities widening to include overall responsibility for two cost centres, as well as a range of internal consultancy activities across business functions and supporting all levels of the organisation from operational level all the way to the board.

• Walters D. and Laffy D. (1996), Managing Retail Productivity and Profitability, London, Palgrave Macmillan

Conference papers 

• (04/19) "Measuring the impact of strategic design learning experience long after the classroom delivery" A paper in collaboration with Sadowska, N presented at the 13th International Conference of the European Academy of Design, University of Dundee, 10-12 April 2019, Dundee, Scotland
• (04/17) "The design brief: inquiry into the starting point in a learning journey" A paper in collaboration with Sadowska, N presented at the 12th International Conference of the European Academy of Design, Sapienza University of Rome, 12-14 April 2017, Rome, Italy
• (09/14) "Exploring learning experiences of business undergraduates in strategic design module" 19th DMI: Academic Design Management Conference, Design Management in an Era of Disruption
• London, 2–4 September 2014
• (05/2011)  “Learning beyond the comfort zone: helping students integrate design and strategic thinking” - A paper in collaboration with Sadowska, N presented at the 9th International Conference of the European Academy of Design: The Endless End 4-7 May, Porto, Portugal.
• (09/2009)  “Beyond the Divide! Integrating the Tribes of Design and Business through Education” - A paper in collaboration with Sadowska, N. presented at the British Academy of Management Annual Conference: The End of the Pier? Competing perspectives on the challenges facing business and management, 15-17 September, University of Brighton, UK. 
• (04/2009) “Beyond the Divide! Finding a Common Language Integrating the Tribes of Design and Business” A paper in collaboration with Sadowska, N. presented at 8th International Conference of the European Academy of Design: Design Connexity 1-4 April, Robert Gordon University, Aberdeen, Scotland.

Research Interests

• Strategy Dynamics

• Undergraduate and Masters Level business dissertations

• Senior Fellow of Higher Education Academy (SFHEA)
• Member of the Institute of Engineering and Technology
• Member of the Association of MBAs

Teaching mainly final year undergraduate modules (e.g. Strategic Analysis, Capstone), participated in the design of multiple modules for the new curriculum.