Dr Lilit Baghdasaryan

Dr Baghdasaryan is an Assistant Professor of Marketing and Brand Management, Course Leader of BA International Business at Regent’s University London. She has a multidisciplinary background both in education and research. She specialises in Bourdieusian Philosophy and her principal research scope is in Consumer Research and Sociology, to which she made significant theoretical and methodological contributions. She earned her PhD in Marketing and Business Studies, from University of Westminster. Lilit completed a Postgraduate Programme in Executive Leadership from University of Oxford (Saïd Business School), she holds a MA in International Business and Management, a BSc in Linguistics and Philology and a Postgraduate Certificate of Teaching in Higher Education.

Lilit has extensive teaching in HE and consulting experience in Marketing and Business Management. She also carries out number of administrative duties within her current role (timetabling, SPA agreements, course budgeting etc.). She has advanced cross-disciplinary subject skills in International Business, Digital Marketing, Branding and Advertising, Linguistics, Languages, Gender Studies, Sociology, Media, and Visual Consumption. She is a chair of international peer groups of C-level executives at mClub, external examiner for number of programmes at University of Hertfordshire, Robert Gordon University Aberdeen and a visiting PG Supervisor at Loughborough University. 

Lilit has been recognized both by peers, and organisations for her leadership, mentoring, and communications skills. Prior to joining academia, Lilit held numerous key roles such as Business Development Manager and Import-Export Executive of pharmaceutical products across Europe and Asia. She continues with her private business consulting practice to date, helping businesses across the globe. 

Her research has been widely recognized at highly-ranked international conferences organized by the Association of Consumer Research, the Academy of Marketing Science and Consumer Culture Theory. Her thesis offered an interdisciplinary and innovative approach to understanding, decoding, and analysing images in advertising practice. She made a significant contribution to knowledge by developing a novel Visual Analytical Method for decoding meanings portrayed in magazine advertisements and developing context-based interpretation of qualitative and quantitative data. The theoretical contribution is within the Consumer Culture Theory (CCT) and Consumer Research in general. She has published articles and book chapters covering a range of marketing themes such as Visual Consumption, Decoding Hidden Meanings in Advertising, and Social Networking Sites. She has also covered Sociological themes, such as Reproduction of Gender Ideology, Distinction and Symbolic Power.

• PhD in Consumer Research, Marketing and Business Studies 
• PG Executive Leadership Programme 
• MA International Business Management 
• PGCert Special Study Supporting Learning 
• BSc (Honours) Linguistics and Philology 
• PGCert Supervising Research Degree Students
   

• Programme Leader International Business, Senior Lecturer - Regent's University London
• External Examiner - Robert Gordon University
• Visiting PG Supervisor  - Loughborough University
• External Examiner - University of Hertfordshire

• Baghdasaryan, L., Wilson, J., 2022. The religion of transforming icons into iconic brands. In Transform Magazine
• Baghdasaryan, L., 2020. The Role of Digital Advertising in Shaping Ideals and Consumption Choices in the Digital Era: Effectiveness of Digital Advertisements. In Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (pp. 263-288). IGI Global.
• Baghdasaryan, L., Bettany, S. and Mihaila, B.F., 2018, June. Decoding Archetypal Images of Motherhood in Magazine Advertisements. In Academy of Marketing Science World Marketing Congress (pp. 401-413). Springer, Cham.
• Baghdasaryan, L. and Sirkeci, I., 2020. Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers. Transnational Marketing Journal, 8(2), pp.133-134.
• Baghdasaryan, L., Bettany, S., West, R. and Rieple, A., 2017. Reproduction of Gender Ideology Through Russian Consumer Culture: The Case of Iconography of the ‘Mother In Russia, an Extended Abstract. In Marketing at the Confluence between Entertainment and Analytics (pp. 141- 146). Springer, Cham.

• Participation in Conferences and Publications
• The 8th MMU Postgraduate Research Conference, Manchester 2015 - rewarded with runner-up best poster presentation
• The 3rd ICCMI, London, Kingston Business School - oral presentation of work in progress
• CCT 2016, Lille - presented poster on work in progress (PhD research)
• The 19th AMS World Marketing Congress 2016, Paris - presented paper, published extended abstract 
• The 35th Standing Conference on Organizational Symbolism SCOS 2017: Carne - Flesh and organization, Rome
• The 21st World Marketing Congress, AMS 2018, Porto –presentation of a competitive paper “Decoding Archetypal Images of Motherhood in Magazine Advertisements”.
   

• Gender Ideology in Marketing, Visual Consumption.
• Luxury Hospitality.
• Luxury Brand Management. 
• Psychology, construction of identity and consumption choices.
• Social media influence, ideals and consumption patterns.
   

• 3 PhD supervisions
• Over 150 PG supervisions

• Professional Diploma in Digital Marketing
• Certified UX Professional 
• AXELOS Certified Agile Project Management
   

Membership

• Academy of Marketing Science 
• Digital Marketing Institute 
• Data and Marketing Association
• Association of Consumer Psychology 
• Associate Fellow of HEA
   

• International Business
• Applied International Business Project
• International Business and Geographies 
• Digital Marketing and Analytics
• Luxury Brand Management
• Digital Marketing and Analytics in Luxury
• Social Media Marketing and Analytics
• Product Development Lab
• Sports Management
• Luxury Hospitality