Dr Sabina Levitan

Lecturer

Professional Biography

Dr Sabina Levitan is a lecturer at Regent's University London, specialising in Marketing and Luxury Brand Management at both undergraduate and postgraduate levels. With expertise in Social Media Marketing, Influencer Marketing, and Consumer Behaviour, she brings a unique blend of academic knowledge and industry experience to her teaching.

Dr Levitan holds a PhD in Social Media Influencer Marketing from the University of Westminster, underpinning her commitment to quantitative research. As an alumna of Regent's University London herself, she completed her Master’s in Management with a Pathway in International Marketing. This background allows her to deeply understand the student experience and tailor her teaching to their needs.

Dr Levitan's career encompasses not only academia but also practical experience as a marketing specialist in various sectors including hospitality, fashion e-commerce and interior design industries. Adding to her diverse portfolio, Dr Levitan is a social media influencer and a dedicated food blogger. This dual perspective provides her students with a first-hand understanding of the dynamic world of social media and its impact on marketing. Her personal experiences enrich her lessons with real-world relevance.

Dr Levitan's influence extends beyond Regent's University London, having worked as a visiting lecturer at King's College London, University of Westminster, and the University of Roehampton. Her dedication to education has been recognised with her fellowship in the Higher Education Academy (HEA).

With a dynamic background that encompasses academia, industry, and a love for sharing her dining experiences, Dr Sabina Levitan contributes to the enrichment of the educational environment, thereby equipping students for success in the ever-evolving business arena.

Contact details:

Qualifications

  • Fellow of the Higher Education Academy (FHEA), University of Westminster, London, 2020
  • PhD in Marketing, University of Westminster, London, 2019
  • MA in Management – Pathway International Marketing, Regent’s University London, London, 2015
  • BSc in International Business, Taras Shevchenko National University, Kyiv, 2013

Past Employment

  • 2021-2022: V. Lecturer in Marketing and Digital Culture, King’s College London
  • 2020-2021: V. Lecturer in Marketing, University of Roehampton
  • 2019-2021: V. Lecturer in Marketing, University of Westminster

Research Supervision

On-going supervision of numerous MA dissertations.

Research Interests

  • Evolution of influencer marketing
  • Luxury brand management in evolving markets
  • Consumer behaviour in the digital era

Teaching

Regent’s University London

  • Global Marketing Management (Level 7), Principles of Marketing in Digital Era (Level 6), Strategy and Decision Making (Level 7), Marketing Communications Strategy (Level 7), Brands, Ads and Aspirations (Level 7), Marketing and Finance for Enterprise (Level 7), Strategic Management of a Luxury Business (L7).

King’s College London

  • B2B Marketing (Level 7), Brand Management (Level 7), Digital Advertising and Marketing (Level 6), The Sharing Economy and its Discontents (Level 7), Management for Digital Content Industries (Level 7).

University of Westminster

  • Fundamentals of Marketing (Level 4), The Power of Brands (Level 4), Marketing Principles (Level 4), Current Themes in Marketing (Level 6).

University of Roehampton

  • Principles of Marketing (Level 4), Branding (Level 6) and Global Brand Management (Level 7)