Ellie Semsar

Ellie is a senior lecturer, Doctoral researcher and business strategist.  She is currently undertaking a Doctorate degree in Business Strategy: Developing strategies that create brand equity and commercial sustainability in luxury brand organisations.  

She has spent over 20 years in industry and academia, has extensive experience teaching a variety of subjects at the Postgraduate and Undergraduate level, at British and international academic institutions – holding roles as lecturer, Senior Lecturer, Assistant Professor and Course Leader.  She has supervised around 400 Master’s dissertations, business start-ups and consultancy projects.

Her broad expertise includes Luxury Brands Management, Business Strategy, Marketing, Global Management, Economics and Organisational Behaviour.  Ellie is a module leader with extensive experience in managing teams and seminar tutors, developing courses, curricula and study materials.  She has led MBA modules with over 500 students, and she currently leads several modules in Luxury Brand Management and Global Management at Regent’s university.  

Ellie has received several Fellowships and awards from different institutions such as Fellowship and winner of ‘Outstanding Teacher Award’ from Cardiff Metropolitan University and ‘Dean’s Award’ from Regent’s University London.

In addition, she has run various Executive Training Programs nationally and internationally for corporate executives and overseas government officials (such as Chines, Vietnamese and Middle Eastern).  As an Academic Board Member, she was a regular participant in university validations, QAA, UKVI advisory boards. Ellie has also been involved in liaison with higher education institutions to ensure the relevance and marketability of programs at home and overseas.

Prior to joining academia, Ellie worked as an investment consultant in the City of London for American and British financial and consulting groups.  She has maintained her links with consultancy whilst in academia and has worked with many SMEs.
 

Qualifications

• Doctorate Degree in Business Strategy, University of Wales, Expected completion 2025.
• MBA in Business Finance, University of Lincolnshire & Humberside, 1999 
• BA Honours in Applied Economics with minor in French Studies, Kingston University, 1996 – Class 1st
   

Relevant Past Employment

Held a position of Senior Lecturer, Assistant Professor, Dissertation Supervisor and Course Leader at the following institutions:

• University of Chester
• Lord Ashcroft International Business School
• University of Wales Institute, Cardiff
• University of Gloucestershire
• University of Cardiff Metropolitan University
• University of East London
• Liverpool John Moores University    
• University of Wales Trinity Saint David        
• Westminster International College (Malaysia)
• University of Sunderland
• University of Northumbria    
• Charles Stuart University (Australia)
   

Other Outputs

Consultancy work for small to medium-size organisations. Projects include: business start-up, luxury marketing, brand education, consumer behaviour and market research, leadership, employee training and motivation. 

Consultancy work for small to medium-size organisations - Projects include: business start-up, Investment, consumer behaviour, brand education, employee training, motivation and retention.

Ellie has supervised around 400 Master’s dissertations, business start-up and consultancy projects in the following areas: 

• Luxury Brand Management
• Business Strategy
• Marketing
• Sustainability and Corporate Social Responsibility 
• Leadership, Organisational Behaviour and HRM
• Economics
• Consumer Behaviour and Future Trends

Research Interests

• Luxury Brand Management
• Sustainability and Corporate Social Responsibility
• Marketing  
• Consumer Behaviour and Future Trends
• Business Strategy
• Leadership
• Organisational Behaviour and HRM
• Consumer Experience 

• Fellow of the Higher Education Academy (FHEA)
• Fellow of Cardiff Metropolitan University
• Member of Chartered Management Institute – MCMI
• Member of REO - Review for Educational Oversight
• Member of QAA & UKVI Advisory Board
• Member of Academic Board
• Member of MBA Programmes Committees
• Member of BA Programmes Committees
• Member of Learning, Teaching and Assessment Committee
• Member of Quality Assurance and Enhancement Committee
• Financial Planning Certificate (I) & (II)
   

Ellie has over 20 years of teaching experience at numerous British universities. Since joining Regent’s University London in 2012, she has taught and developed a variety of subjects at Masters and BA level. Some of which are listed below: 

On MA Luxury Brand Management, MA International Business and MA Management:

• Luxury Marketing Management 
• Contemporary issues in Luxury
• Recruiting and Retaining Talent
• Business Strategy

On BA Global Management, BA Events Management and BA Luxury Brand Management:

• Luxury Brand Management
• Exploring the Fundamentals of Luxury Brands
• Developing and Launching a Luxury Business
• Historical and Perspectives of Luxury
• Luxury Marketing
• People and Organisations
• Career Management
• International Organisational Behaviour
• People-centric Organisations