Fatimah Khan

My passion for bridging the gap between academia and professional practice led me to Higher Education. In 2006, while pursuing my MBA, I concurrently served as the Marketing Manager for FM100, a prominent private broadcasting company in Pakistan. It became evident to me that my real-world experiences were contributing significantly to my MBA assessments, surpassing the insights gained solely from the academic setting.

As my practical expertise became recognized, I found myself invited into lecture rooms to share tangible examples of real-life marketing, infusing a sense of excitement and relevance into the academic space. The joy I experienced while introducing practical, experience-based marketing to rooms filled with inquisitive and brilliant minds led me to reconsider my career trajectory. I decided to pursue a path that brought me more joy – teaching marketing in higher education.

Fast forward to 2023, my expertise encompasses:

• Designing, developing, and delivering curricula in on-campus, blended, and virtual settings.
• Creating experiential and inclusive learning environments.
• Implementing innovative assessment techniques and toolkits.
• Guiding research journeys at both undergraduate and postgraduate levels.
• Infusing a sense of enjoyment and creativity into the learning process.
• Approaching everything with an out-of-the-box mindset.

I am recognized for my unique ability to blend a strategic overview with meticulous attention to detail, resulting in successful outcomes.

Outside of work, you might find me enhancing an old recipe or sharing captivating photos of beautiful places on my Instagram (fatimahkhan1).

I am open to making connections, engaging in discussions, exploring collaborations, and discovering future opportunities. If you resonate with my journey, feel free to reach out and connect.

Qualifications

• Doctor of Education (2021-*contd.) University of Bath, UK
• P.G.C. Higher Education (2018) Regent’s University London, UK
• Online Networking & Employability Award (2013) Leicester University, UK 
• Postgraduate Diploma in Diplomatic Studies (2014) Leicester University, UK
• M.A. Advertising (Strategic Planning) (2009) Buckinghamshire New University, UK
• M.B.A. (Major: Marketing) (2006) IBA- Punjab University, Pakistan
• P.G.D. (Business Administration) (2004) IBA- Punjab University, Pakistan

Relevant Past Employment

• Regent’s University London Lecturer, Sep 09 – to date
• Hochschule Reutlingen Guest Lecturer, ERASMUS Week May 18 
• Università degli Studi di Firenze - UniFI Guest Lecturer, ERASMUS Week April 17
• Universitat de València, València Guest Lecturer, ERASMUS Week Feb 14
• St. Bede's International Summer School, London Lecturer, Summer`10 – Summer 14
• American InterContinental University. LDN Campus Lecturer & Module Leader, Sep 10 – Apr 13
• Scotts College London, London Lecturer, Jul 09 – Sep 09
• PCBA, University of Central Punjab, Lahore Lecturer, Mar 08 – to Sep 08      
• PROTON Institute of Advanced Technology, Lahore Lecturer, Dec 05 – Jul 06
• FM100 Lahore Broadcasting Corporation Pvt. Ltd. (LBC), Lahore    (Electronic Media: Radio) Manager Marketing, Aug 06 – Dec 07

Continuously involved in research supervision at undergraduate and postgraduate levels at RUL.

Undergraduate Level

September 2013, 10 Students, Regent’s University London, Business and Management
February 2012, 2 Students, Regent's College London, Business and Management
September 2009, 4 Students, University of East London, Business and Management

Postgraduate Level

Year 2011, 6 Students, Private, Marketing, Tourism Marketing, Advertising, Management for University of Brunel, Westminster University, University of Hertfordshire 
Summer 2010, 1 Student, Private, Design Management for University of Arts London

Research Interests

Research interests include:

• Marketing
• Education
• Gen AI
• Advertising
• Social Media Marketing

• Fellow Higher Education Academy
• Member Chartered Institute of Marketing

• Co-course Leader MA Luxury Brand Management & Education Developer
• Responsible for Marketing Capstone, Research Methods, and Entrepreneurial Marketing Strategy
• Designing, developing, and delivering curricula in on-campus, blended, and virtual settings
• Creating experiential and inclusive learning environments
• Implementing innovative assessment techniques and toolkits
• Guiding research journeys at both undergraduate and postgraduate levels
• Infusing a sense of enjoyment and creativity into the learning process
• Approaching everything with an out-of-the-box mindset