Sanjay Nagaraj

Over 34 years’ industry experience in Marketing Strategy, Business Transformation Projects, GTM and Sales, Service Delivery, Commercial strategy, and Business Advisory. Sanjay has led global marketing engagements for multiple product lines and bundled services representing global business and market units. 

Expertise: 

• Consumer marketing
• Commercial and Relationship Management
• Business Strategy and Development
• Value Management and Proposition Development 
• Engagement and Channel Partnership Management  
• Project management
   

• MBA - Marketing (CA, USA)
• PhD - Consumer Behaviour (Sweden, USA)

• 2022-Current: Visiting Lecturer, School of Business, University of Greenwich, London, U.K.
• 2016-2023: Principal Consultant, Global GTM (Go-to-Market) Management / Dir. Business Advisor, Ericsson AB, Stockholm, Sweden.
• 2021-2023: Principal Enterprise & Teaching Fellow, School of Business, University of Southampton, Southampton, U.K.
• 2012-2016: Head of Commercial Strategy, Business Unit - Television and Multimedia, Ericsson AB (APAC), Singapore.
• 2008-2012: Director, Joint Strategy & Development, Ericsson AB, Business Unit - Network Services, Stockholm, Sweden.
• 2003-2008: Regional Commercial Sales Director, Ericsson AB, Business Unit - Global Services, Stockholm, Sweden.
• 2000-2003:  Program Director, TTC-Supply Chain Management, Ericsson AB, Networks, Global Distribution, Stockholm, Sweden.
• 1993-1997: Consultant/Business Analyst, Groupe de Analyses, Montreal, Quebec, Canada. 
• 1987-1988: Marketing Manager, Godrej & Boyce, Madras, India.

• Interactive Seminars lack of student participation and its impact on faculty motivation, IAFORS, Summer Education conference, Paris, France, 2023.
• Magnitude Estimation Scaling and How Consumers use this Information, American Marketing Association-Winter Educators’ Conference, San Diego, California, USA, 1995.

Working papers:

• Consumer acceptance of mobile security and its impact on M-Commerce 
• Impact of online store design on consumers intent to purchase
• Pleasantville Effect: Contrast effects on consumers purchase decisions 
• The effects of numerical product information on consumers attitude towards the brand and intent to purchase
• Green Product and Packaging Perception: Exploring Youth Consumers purchase intention 

• Advertising strategy
• Semantic contrast effects 
• Consumer perceptions
• Brand management 

• Running Thesis reviews, supervisor for MSc students and co-advisor (PhD). 
• Supervision of research in the field of marketing, consumer behavior, and strategy management

AMA, IEEE, 3GPP, GSMA

Teaching and module development experience: UG and PG programmes

• Services Marketing for Digital Managers
• Marketing Strategy 
• Strategic Decision Making
• Consumer Insights 
• Buyer Behaviour 
• New Technology Ventures
• Planning New Business Ventures