Luxury Brand Management

Overview

Please note, we’ve recently changed the modules and structure of this course. View the previous version here.

Master how to build, manage and grow a successful luxury brand. 

Dive into the world of luxury on this pioneering course, exploring a broad spectrum of businesses from retail and hospitality to automotive and travel. You’ll examine creative and strategic opportunities in the sector and gain valuable insights into both launching and expanding luxury businesses in mature and fast-developing markets. 

Why Regent's?

• Future-facing: an innovative curriculum structure that's unique to Regent's
• Small class sizes: experience more individual attention, support and guidance
• Recognised excellence: Chartered Management Institute (CMI) accredited
• Industry contacts: connect with influential global leaders from a variety of sectors
• Live projects: gain practical skills from luxury brands like Harrods and Boodles
• Prime location: interact with London’s most coveted brands and businesses
• Unparalleled opportunities: experience luxury in action – from travel to fine dining 

What to expect

The first of its kind in the UK, this course teaches you the business behind luxury brands: analysing and forecasting trends, building business plans, managing budgets, developing marketing strategies, leading international teams, and delivering unforgettable customer experiences. 

You’ll also explore customer targeting and acquisition – learning to perform audience research, identify markets and leverage changing behaviours. Working on live projects with teams from real luxury brands, you'll discover how London’s most esteemed names attract and retain their premium clientele. Recently, students developed customer expansion strategies with Harrods and digital marketing campaigns with Boodles.

Our exclusive partnership with Walpole, the UK’s official trade body for the luxury sector, provides unparalleled access to some of the UK’s best-known brands across a variety of sectors. You’ll have opportunities to attend seminars and workshops with esteemed industry leaders who offer fascinating perspectives on luxury. This year, students have heard from names including:

• Helen Brocklebank – Chief Executive Officer, Walpole
• Rob Colmer – Head of Corporate Affairs and Sustainability, Aston Martin Lagonda
• Gareth Dunsmore – Chief Marketing Officer, McLaren Automotive
• Elizabeth Angels D'auriac – President, UK Region, CHANEL
• John Scaramuzza – Chief Commercial Officer, Alexander McQueen
• Adam Guy – Managing Director, Laurent Perrier
• Jean-Philippe Hecquet – Chief Executive Officer, Rémy Martin
• Tom Athron – Chief Executive Officer, Fortnum & Mason
• Michael Ward – Managing Director, Harrods
• Franck Arnold – Managing Director & Regional VP, The Savoy
• Madeleine Macy – Chief Executive Officer, SkyDiamond

You can also apply to join our Luxury Lab consultancy series. This is an extra-curricular project which sees you collaborate on a real industry challenge with a leading luxury brand – giving you invaluable first-hand experience and insights, deepening your understanding of markets and strategies, teaching you how to capture the imagination of target audiences and positioning yourself at the forefront of the sector.

In your second term, you’ll also join an all-inclusive European study trip, where you’ll delve into the luxury sector overseas. Last year students visited Paris, where they: 

• Explored the Moët & Chandon grounds
• Joined a private tour of the Lafayette Gallery
• Experienced a gala dinner on the Seine 

In your final term, you’ll complete a dissertation or live project, developing and presenting a new business plan or consultancy project over a four-day period. You’ll graduate confident to pursue brand management roles anywhere in the world – joining alumni at upmarket brands or starting a luxury enterprise of your own.

London-centric learning

With London on your doorstep, you’ll have opportunities to experience luxury first-hand and join events and activities that reimagine education. For example:

• Test driving cars at the Ferrari headquarters
• Discussing brand insights with Armani’s General Manager
• Indulging in fine dining at Harrods before opening
• Joining backstage tours of The Dorchester
• Exploring insightful customer profiling with Sushi Samba
• Learning how Prada collaborate with rising stars 

A tailored experience 

We put you in the driving seat – shaping your education from day one: 

• Your own support officer: receive tailored advice and support when needed
• Academic guidance: access regular one-to-one sessions and a unique open door policy
• Flexible modules: personalise your course with a choice of special electives
• Additional language classes: prepare for domestic and international opportunities

Dual accreditation 

This course is accredited by the Chartered Management Institute (CMI) allowing you to register for an additional professional qualification. Registering with CMI gives you access to a range of opportunities –detailed below – and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice. This can fast-track your development to becoming a Chartered Manager.

• Mentorship from a member of the CMI
• Activities accredited for Continuing Professional Development
• A variety of CMI events with networking opportunities
• Consultations with specialist advisers to develop your career
• A vast library of the latest research and thinking

Please note this is an opt-in arrangement and isn't automatic. You’ll be invited to a seminar in your first few weeks that provides more information and enables you to register, if you wish.

Course is subject to validation.

How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

• On our website, details here

During the application process, you'll have the chance to upload supporting documents, including:

• A copy of your passport (photograph ID page)
• Academic transcripts and certificates from all previous studies
• A 500-700 word personal statement (view guidance)
• If you're not a native English speaker, proof of your English proficiency

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

Scholarships and funding

Fees

Tuition fee: 

• £29,000 for the intake starting in September 2025 or January 2026

Non-refundable advance deposit:

UK students: £1,000
International students: £4,000

Read more about tuition fees.

When do I need to pay?

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn  

At Regent's, you’ll have the freedom to explore your interests in a dynamic, supportive and collaborative environment with interactive classes, industry opportunities, specialist facilities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to secure your dream job.

You’ll pair academic knowledge with hands-on experiences – exploring current issues and proposing solutions to real challenges. Classes incorporate:

• Seminars and guest lectures
• Practical workshops and creative labs
• Group work and live projects
• Live briefs and consultancy work

Based in London, you'll also have opportunities to meet industry leaders and employers through guest lectures, live briefs, events and field trips.

Contact hours

14 hours per week of timetabled teaching classes in the first two terms.

Teaching staff 

You'll be taught by a mix of industry experts and research-active academics who have extensive global experience. They’ve published journals, books, news articles and magazine columns, appeared on documentaries and been quoted in outlets from Forbes to the Financial Times. They've also worked with brands including Meta, Microsoft and Coca Cola. Their knowledge and experience ensure classes are always shaped by the latest technologies and trends. You’ll also:

• Attend guest lectures with leading businesses and brands  
• Be allocated a personal tutor, who you’ll meet with regularly on a one-to-one basis

Independent learning

Throughout your time at Regent’s, you'll be expected to undertake extra reading, research, revision and reflection – working alone and collaboratively with classmates.

Method of assessment

Your knowledge and skills will be assessed via a range of task-based projects, reports, communication plans, presentations, briefs and more – ensuring your learning is always:

• Inclusive – fostering a student-focused approach
• Engaging – encouraging interaction and participation
• Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns. Please speak to us as soon as possible, so we can provide the help you need.

Academic requirements: Level 7

We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications:

• Minimum second class UK undergraduate degree
• Equivalent international qualifications, as deemed acceptable by Admissions & UK ENIC

Accreditation of Prior Experiential Learning

We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must:

• Have three years of work experience if you don't hold a degree

You'll need to provide us with:

• Your current CV
• A headed employment letter detailing your position and length of service
• A headed reference letter
• A personal statement outlining your experience and ambitions

This will be assessed on a case-by-case basis, by academic referral only.

English language requirements 

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

Please note, we do not accept home/online editions of English language tests.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.

Careers

You'll be taught to understand the culture and the practices of international luxury businesses – graduating with the confidence, skills and insight to pursue management roles in the luxury sector. Graduates have secured roles in PR, brand management, hospitality, marketing and advertising, and some have started their own luxury businesses. Some of our alumni are currently working at:

• Anthony & Cie
• Condé Nast
• Estée Lauder
• Guerlain
• Hermès
• Lifestyle Estates International Corporation
• L'Oréal
• Maybourne Hotel Group
• Puig
• Rolex
• Swarovski 

You'll graduate with the transferable skills needed to choose any career that aligns with your interests. 

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work or look for work in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately.

Careers support

Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!

• 24/7 access to online guidance and resources
• Exclusive internships, networking opportunities and industry events
• Personalised consultations – from interview and CV prep to business advice
• Access to Handshake, connecting you with 650k+ global employers