Business and Luxury Brand Management

Overview

Please note: this page is only for direct entry into years 2 and 3. If you are a new university starter please check this course instead.

This course enables you to apply core business management skills to luxury brands – developing a critical understanding of the luxury sector and the trends that shape the industry. You’ll evolve into a confident, collaborative, creative, enterprising professional – capable of launching and managing luxury enterprises while adapting to change. 

Acquire a global perspective of luxury sectors (including fashion, travel and automotive) and gain a deep understanding of how luxury businesses thrive, learning core competencies such as finance, economics and strategic management while debating the definition of luxury, identifying emerging trends and exploring the challenges existing players face. 

Working collaboratively, you’ll learn how to plan and develop your own luxury enterprise – exploring innovation, creativity and ethical decision making to grow your own brand with distinct USPs, build a business plan and pitch to potential investors. You’ll also experiment with marketing approaches to capture consumers and add value – focusing on social marketing and digital disruption. 

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise.  

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena. 

Download the Programme Specification

How to apply

Applying to study at Regent's University London is a straightforward process. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

• Apply online
• Apply through UCAS (The Regent’s UCAS code is R18)

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

• Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
• One academic letter of recommendation
• A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
• A copy of your passport photograph (ID) page
• If you are not a native English speaker, proof of your English proficiency

Credit Transfer

• If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

 

What is Luxury Brand Management?

Luxury brand management focuses on creating unique and unforgettable products and experiences and delivering exceptional personal service. 

What does a Luxury Brand Manager do?

A luxury brand manager is responsible for conducting market research for luxury products, overseeing and organising marketing campaigns, product and distribution planning, managing brand budgeting and resources, collaborating with luxury designers, and supervising marketing tactical operations. 

Is Luxury Brand Management a good career for you?

The luxury industry is still projected to grow at a CAGR of over 5% in the next 5 years. It has been an industry that has restarted successfully even in the current crisis and it was has a history of bouncing back (it recovered quickly and successfully post 2008 for example).  

Fees

Tuition fee:

• £22,500 per year for intakes starting in January 2024.

Non-refundable advance deposit:

• UK students: £1,000
• Non-UK students: £4,000

Read more about tuition fees.

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.  

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

Teaching and assessment

Contact hours and expected workload

Information to follow.

Teaching staff

Our teaching staff represent a diverse range of professional and academic backgrounds, with a large percentage having extensive industry experience. Many are research-active and regularly publish in respected academic journals and at conferences. We are very proud of the global nature of our programme, and our lecturers also reflect this ethos, coming from a wide variety of countries and cultures across the world. In every way, you will feel part of a genuine global family.

We provide a focused and personal treatment of our students as they progress through the programme. We ensure that students enjoy open lines of communication with lecturers and heads of programme alike.

All our staff hold postgraduate qualifications in their subject area, and a large section hold PhDs or are studying for one. We also encourage our teaching staff to undertake the Postgraduate Certificate in Higher Education.

Methods of assessment

A wide range of assessment methods is used, including:

• Examinations
• Presentations
• Written assignments
• Challenge-based activities
• Group work 
• Case study analysis 
• Simulations 
• Project-based assignments 

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as you can to enable us to support you. Find out more about our disability support and contact us. 

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 4 students

One of the following qualifications:

• Three GCE A-levels at grade A-C
• 24 points in the International Baccalaureate
• US High School Diploma with a minimum GPA of 2.5 PLUS one of the following:
  • Three AP tests with an average grade of 3 or two AP tests with an average grade of 4
  • SAT: score of 1100 (550+ in both subjects)
  • ACT with a composite score of 26 (20 in each section)
  • Dual Enrolment and College credits (1st Year) - 30 credits with a GPA of 2.5 or higher.
• Equivalent qualifications as deemed acceptable by the University

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

English is our language of instruction and we require proof of your English proficiency. 
You can demonstrate your English proficiency with:

• IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components
• PTE Academic: Overall score of 64, with 59 or above in each individual component
• A-level/GCSE/IGCSE English: Grade C / 4 or above 
• International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

*Qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for non- UK/Irish nationals.

This list is not exhaustive. We will review the English qualifications you submit as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Students entering with Recognition of Prior Learning

If you are joining your programme at an advanced entry point, we require IELTS 6.5 with a minimum 6.0 in Reading and Writing, with no score below 5.5 in any other components.

Careers

Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.

Graduates of Business and Luxury Brand Management could pursue the following careers:

• Launching a new Luxury business or venture
• Brand specialist
• Marketing Manager
• Communications Director in the Luxury sector
• Positions in fashion, travel or luxury retail
• Product Manager
• Sales executive in luxury
• Luxury product and service leadership and management