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Business and Marketing

BA (Hons)

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  • Next start date: Sep 2024
  • Study: Full-time
  • Duration: 3 years
  • UCAS code: A018
  • Study abroad: Optional

Overview

Explore the technologies, trends and audiences shaping global marketing, and learn to meet these demands through a creative and flexible approach. You'll grow into a media-savvy marketer with the confidence to respond to market changes, develop strategies, build campaigns and convert customer targets, while managing teams internationally.

You'll explore marketing in its entirety (traditional, contemporary, digital, social, retail and marcomms), but focus on contemporary theories and approaches – learning how and why we target consumers, examining how they feel and act, predicting their next actions and developing data-driven campaigns that tell a story, influence, and turn targets into leads – taking values, ethics sustainability into consideration.

Working practically with industry leaders, you'll learn how marketing fits into the wider business landscape (touching on data, strategy, law, finance, research), discover new marketing trends and pick up tips and tactics to use yourself.

Drawing on real case studies from around the world, you'll learn what content works in different cultures, explore emerging technologies for customer relationship management, and examine the extent to which big data will replace traditional market research and marcomms in the future.

Study in London – the centre of UK marketing

From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the business arena – gaining valuable work experience and meeting influential industry contacts.

  • Join focus groups, masterclasses and creative labs
  • Build proposals, workshop ideas, create videos and infographics
  • Take field trips to London's media hubs and museums, e.g., The Museum of Brands
  • Join industry talks: Meta, Google, Burberry, McLaren Automotive, Harrods 
    • Meta’s Head of Creative Development gave a talk on storytelling
    • David Gluckman, brand guru and creator of Baileys spoke about his journey
  • Work on live briefs commissioned by industry experts

Foundation option

The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.   

It's structured around discipline knowledge, with extra modules that introduce you to the transferable skills you'll need at degree level and beyond – giving you a solid grounding in both management principles and business skills.

Once you've successfully completed your Foundation year, you'll be able to progress to any of our business, social sciences, humanities or media undergraduate courses.

Building on this foundation, you’ll develop specialist knowledge in your chosen course.

Download course specification

The importance of storytelling – Thomas Finetto, Meta
Developing future stories – Dennis de Munck, Ferrari

How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

  • On our website, details here
  • Through UCAS  (The Regent’s UCAS code is R18)

During the application process, you'll have the chance to upload supporting documents, including:

  • A copy of your passport (photograph ID page)
  • Academic transcripts and certificates from all previous studies
  • A 300-500 word personal statement (view guidance)
  • If you're not a native English speaker, proof of your English proficiency (take our test)

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fee:

  • £22,500 per year for intakes starting in September 2023 and January 2024.
  • £25,000 per year for the intake starting in September 2024

Non-refundable advance deposit:

  • UK students: £1,000
  • Non-UK students: £4,000

Read more about tuition fees.

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.  

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of the international business world to life in the classroom: facilitating entrepreneurship and teamwork as you explore current issues and propose solutions to real problems.

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of business and enabling you to put theory into practice.

Find your 23-24 academic calendar here.

Contact hours: Levels 4, 5 and 6: 14 hours per week of timetabled teaching classes.

Teaching staff 

You'll be taught by a variety of business leaders and research-active academics, who regularly have work published in journals and collaborate with institutions, such as BBC News. Their knowledge and experience ensure your classes are shaped by the most current industry practices.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our business courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

Your skills and knowledge will be assessed via a wide range of task-based projects, reports, presentations and live and simulated briefs – as well as essays, case study analysis and data collection. It's important to us that your learning and assessment is:

  • Inclusive – fostering a student-focused approach
  • Engaging – encouraging interaction and participation
  • Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Academic requirements: Year 1 entry

We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit.

One of the following qualifications:

  • Three GCE A-levels at grade A-C
  • 24 points in the International Baccalaureate
  • US High School Diploma with a minimum GPA of 2.5 PLUS one of the following:  
    • Three AP tests with an average grade of 3 (or two, with an average grade of 4)
    • SAT score of 1100 (550+ in both subjects)
    • ACT with a composite score of 26 (20 in each section)
    • Dual Enrolment and College credits (1st year) – 30, with a GPA of 2.5 or higher
  • Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Guide and UK ENIC.

English language requirements

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

Qualification Subject Grade
GCSE* English language C (4)
IB SL or HL  English 4
US HSD (studied in a majority English-speaking country)* Cumulative GPA  2.5
IELTS* Academic 6.0 overall and 5.5 in each component

Please note, we do not accept home/online editions of English language tests.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

We also offer conditional students a free, online, diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.

Careers

Graduate a strategic and creative thinker with a deep understanding of the relationship between consumer and company – able to develop efficient working relationships with all departments.

Graduates have gone on to manage and lead global teams in a range of industries (from luxury to non-profit, finance, further education, etc) in roles such as: 

  • Marketing/brand manager 
  • Social/digital media manager  
  • Market research analyst  
  • Customer relationship manager 

While this course often leads to graduates entering these professions, the transferable skills you develop will allow you to choose any career that aligns with your interests.

You could also use your degree as springboard to:

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.

Careers support

Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!

  • 24/7 access to online guidance and resources
  • Exclusive internships, networking opportunities and industry events
  • Personalised consultations – from interview and CV prep to business advice
  • Access to Handshake, connecting you with 650k+ global employers

The Regent's Model

We've designed our curriculum for you. Gain a deeply personalised education, designed for you – an innovator, entrepreneur or future leader. Expand your knowledge, skills, practice and thinking with three building blocks:

  • Subject Core: Gain a deep understanding of your field and learn from academics with significant industry experience.
  • Special Electives: Go beyond your core discipline and gain even more future-focused skills. Regent's Special Electives are available to every Undergraduate student, and designed to be hyper-relevant to the world we live and work in – now and into the future
  • Industry & Entrepreneurship: Take on challenges directly from the world of work. Test your ideas, gain close industry connections, and take on real-world projects – all embedded into your course from day one. Work towards a final project, in which you’ll build and develop your unique idea.

In Year 2, you’ll also have the option to study abroad.

Read more about how you'll learn and view a complete list of Special Electives.

The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study. 

Year 1

Subject Core

Business and Marketing, BA (Hons)
Organisational Culture and Reputation Organisational reputation is significantly driven by the organisation’s culture and capability to take care of their key stakeholders, such as customers, suppliers, industry and financial analysts, and current and potential employees. A good reputation will strengthen a brand and lead to greater stakeholder trust, customer loyalty and employee retention.

This module will help you to understand the key characteristics, the types of management and the intertwined nature of organisational culture and reputation. The module will cover concepts and theories of organisational and consumer behaviour, from employee motivation and retention to customer engagement and satisfaction.

This module will also focus on the importance of reputation and how it can enhance a brand and its marketing strategy. It will consider the roles of various stakeholders and the importance of corporate social responsibilities (CSR) to improve an organisation’s reputation.
Money, Finance and Decisions In this module, you will discover both theory and practical application of business techniques to come to successful and informed decisions. You will be exposed to approaches that satisfy professional standards, enabling you to learn how to use these tools to accomplish business goals. The professional analytical skills and techniques will support you in making better business decisions and presentations.

This module will equip you with the knowledge and skills to make effective use of key budgeting, financial reporting, mathematical and statistical techniques applicable to business, finance and management. You will develop the ability and confidence to use numerical and problem-solving techniques and take advantage of information technology tools in the context of business and finance to enhance your future employability.
Markets and Legal Frameworks This module develops your understanding of the legal implications and economic reasoning that underpins entrepreneurial and business activity.

You will explore the relationship between business environments, markets and law and, in doing so, discover key aspects that inform business transactions.

You will learn to understand how competitive consumer markets operate within the context of economics. By exploring the decision-making process and its impact on profits, you will develop an appreciation of how to gauge the macroeconomic performance of a country as well as how a legal system can impact on economic performance.

This module also covers legal principles informing business transactions, commercial entities and consumer rights, the characteristics of a common law legal system and the contractual relationship.
Customer-led Marketing and Channels Customer-led marketing (CLM) is the act of listening to your customers and creating a product that not just satisfies their basic needs, but also enhances their overall experience throughout the customer lifecycle (Channel Management). Activities that we associate with CLM are user-experience design, customer experience design and product development.  

This module provides a core understanding of CLM and channels and focuses on how organisations can transform digital customer experience (CX) by adding value and improving customer journeys, user interface (UI), user generated content (UGC), storytelling, innovation and personalisation.

This module aims to Examine how companies can increase customer conversion as a result of superior product performance in an omnichannel environment. It aims to evaluate how the impact of an increased awareness of customer lifetime value (CLV) leads to customer loyalty, retention and increased frequency of purchases from more customer involvement. You will also consider how pricing power from superior product performance and brand reputation affect customer engagement. Finally, you will learn to define the growing role of technology, big data and social media platforms on marketing in the global setting.
Learning Perspectives This module will develop your curiosity around your chosen degree specialism and encourages you to become a collaborative, critical and reflective learner. You will explore different approaches and key debates around learning and develop skills essential for university study.   

Learning from key thinkers across cultures and time, you will examine core questions about how and why we learn the way we do. You will gain understanding through the distinct lens of your subject and by comparison and sharing of ideas with students from all degree areas.    

To evidence your learning journey, you will create responses to key questions on the areas of the module you find most relevant and inspiring. The skills, knowledge and approaches to learning you develop in this module will support your Regent’s journey and assist you in becoming an active part of your university community.  
Exploring Industry and Entrepreneurship The world of work is changing fast; in some sectors, AR, AI and automation have already mechanised the work environment. New and different jobs are rapidly being created, generating fresh industry-related and entrepreneurial opportunities. Global crises have accelerated trends, causing many sectors to rethink their approaches to work.

This module provides you with an introduction to the changes being experienced, and the scope of real-world professional activities in relation to your course. Teaching will be delivered by your course team, led by subject experts, and tailored to reflect industry and entrepreneurship in your discipline.

You will develop an understanding of how changing local and global trends impact the current and future worlds of work. The focus will be on exploring your industry or sector and its future, with a view to informing your own potential career or entrepreneurial journey.

In this module, you will be supported by the experts in the Careers, Enterprise and Industry services and the university careers platform, Handshake.

Common Modules

In Year 1, you can choose a mix of London Perspectives, Global Perspectives and language modules – you'll need to take two in total from the lists below.
London Perspectives (Autumn Term) In the London Perspectives module, you will explore London through multiple perspectives including your own cultural background and degree discipline. Taking the city as a learning ground, you will learn about London with a historical and contemporary focus through your degree subject (for example business, arts, fashion and media) and interact with the cultures of London through their symbols and neighbourhoods to investigate their impact on London over time. Using teasers inspired by the city of London (for example, a 'Brick Lane' extract, a segment of a visual product, a music extract), you will consider what makes London a world city. You will go on field trips and visit relevant venues in mixed-group activities where you act as guides to your cultures and/or subject, thereby fostering collaborative learning. The module uses London to explore what may unite, rather than divide, our areas of study. Topics and trips include multicultural London, Roman London, financial London and London of fashion and music. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level.
Global Perspectives (Spring Term) For Language modules, please refer to the list on the course page below. Through this module’s challenges you will complete a number of practical group tasks inspired by contemporary intercultural, political and social issues, and by the concept of global citizenship. You will work with peers to propose and present solutions to dilemmas and global issues. In the first half of the term, groups will be divided based on disciplines and courses of study; in the second half, you will re-group with students from other disciplines. Throughout the collaboration, you will be asked to reflect individually, and to evaluate the benefits and limitations of specific disciplinary approaches versus the potential for creative solutions when working with students across disciplines. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level.
Language Modules
Languages (Grades 1-6) – available Autumn and Spring Choose between Arabic, Chinese, French, German, Italian, Japanese, Russian and Spanish – all languages are offered from beginner to advanced level in every term.

Languages provide you with tools to understand and imagine new worlds and communicate with others. Learning a language opens the door to cultures beyond your own and allows you to bridge the gap between communities and build connections for your life and your career. 


At Regent’s, you will learn languages differently. You will learn in a highly practical way, in order to develop skills for authentic communication. At Regent’s, you will receive individual attention in a supportive atmosphere and learn through collaboration and innovative teaching methodologies.  

  

Whether you want to start learning a new language, develop existing proficiency or prepare yourself to study abroad, these modules will help you develop a multilingual identity.   
Advanced Language for Professionals (Grade 7)  – available Autumn or Spring If you want to work in international or multilingual environments and you already have a higher intermediate level of Arabic, Chinese, French, German, Italian, Japanese, Russian or Spanish, this module is for you.  

You will learn to apply your existing language skills to the workplace and acquire the practical and linguistic tools to connect, collaborate and communicate effectively in multicultural professional settings.  

Learning in small groups, you will gain knowledge of the countries where the language is spoken and of their work practices and will apply that knowledge to tasks that resemble those in the workplace. You will also develop job-specific linguistic and cross-cultural skills and explore contemporary forms of communication at professional levels. 

Immersed in a unique classroom environment that embodies Regent’s cosmopolitan character, you will experience individual attention in a supportive atmosphere, learn through innovative teaching methodologies and develop your multilingual professional identity. 

Business English: Professional Writing – available Autumn or Spring Every professional journey will benefit from enhanced writing skills allowing you to express yourself and persuade others.  Classes provide opportunities to create written texts (such as work emails, letters, proposals and reports) while developing understanding of writing as a process and how to adapt writing for diverse audiences and purposes. At the same time, you will also consider the impact of choices around tone, style, formality and other key language aspects.  

This module offers a memorable experience of professional writing, harnessing technology use (such as digital word lists, text analysers) and formative feedback, all within a supportive classroom atmosphere.  

As a result, you will be ready to apply what you learn to tasks on this module in your university course or career. You may only take this module once.
Business English/Advanced Business English  – available Autumn or Spring For every prospective 21st century professional, higher-level business English skills are indispensable.  

Whether you study acting or psychology, business or fashion design, this module will develop business English knowledge (grammar and vocabulary) and skills (listening, speaking, reading and writing) at upper-intermediate and advanced levels, to enhance your fluency, persuasiveness and effectiveness as a global communicator.   You may only take these module once.

Classes provide opportunities to engage in motivating linguistic challenges (such as discussions, presentations and reports). You will select and introduce business topics of interest and enjoy multiple opportunities for formative feedback, all within a small group, supportive classroom atmosphere.   

The sessions will encourage you to reflect throughout, helping to improve confidence through tasks designed to showcase the full range of business English skills required for success in your future career.   

Advanced Spanish through Film (Grade 8)  – available Autumn or Spring Comics, films, social media posts...we live in a multimodal world where information is conveyed through combinations of visual, written, and spatial modes. If you already have a higher intermediate level of Spanish and wish to develop an ability to understand how images are created and ‘read’, this module is for you. Through close study of a range of films and television series produced in Latin America and Spain, you will enhance your understanding of the sociocultural reality of those countries. You will become familiar with the multimodal framework and apply it to the analysis of audio-visual texts. You will also acquire practical and linguistic tools to discuss and analyse in Spanish, and with a certain level of complexity, any audio-visual product. In addition to expanding on your existing linguistic skills, this module will help you develop new and highly valuable media literacies that can be easily transferred to your subject.

Year 2

Subject Core

Business and Marketing
Online and Offline Integrated Marketing Communications This module examines online and offline integrated marketing communications (IMC) from both 'client’ and 'agency-side' perspectives. You’ll explore this at a strategic level, supported by macro, micro and STP analysis, customer journey and insights. Your critical evaluation and analysis will focus on creative idea development and management, designing a big idea and a single-minded proposition, as well as crafting a creative brief and creative routes for brands’ IMC.

It’s designed to give you an understanding of the key models, theories and tools related to the process of creating and implementing an effective IMC strategy alongside the processes of planning and controlling the budget. The module looks at the changing cultures towards advertising in the digital media space, with the focus on GenZ as key targets. It also equips you with an understanding of contemporary digital marketing tools such as VR, AR and AI.

Data-driven Marketing Data-driven marketing is a contemporary approach for building strategies and providing solutions for businesses of all sizes. In this module, you’ll develop the theoretical knowledge and practical skills fundamental to addressing the challenges of modern data-driven marketing. You’ll focus on the cycle of data capture, analysis and visualisation, and gain an appreciation of how it informs decision-making, planning and the deployment of marketing strategies.

Your conceptual knowledge will be underpinned by key skills based on a selection of industry-standard analytics tools. Through these tools, you’ll explore fundamental data analysis, social listening (e.g., the analytics of social media) and web data analytics. You’ll also test your knowledge through a variety of problem-based, industry aligned case-studies.

At the end of the module, you’ll have a solid conceptual and applied grounding in a critical and in-demand skillset within the marketing sector.
Sustainable Operations In resource-based businesses, strategic advantage is often underpinned by strong business operations and supply chains, which enable us to leverage information and technology to competitively manage customer service, costs and cash to maximise value.

Sustainable operations today relates to the responsible management of all people, resources and processes (including their indirect impacts) that create, supply and renew the services and products of an organisation or function.

This module emphasises the core theme of sustainability, which addresses the economic, social, and environmental aspects of operations over time as well as the role of advancing systems technology. As such, the module will empower you to examine and apply heuristics and systems thinking to the strategic development of the operations of a business you choose. It will equip you with the skills to practically progress operations through analysis and reflection of information that supports socially, environmentally and economically sustainable decisions.
In Year 2, you will also choose one of the following Experiencing Industry & Entrepreneurship modules:
Entrepreneurial Challenge Regent’s University London has been quoted as the UK university with the highest density of business founders. In this module, you will develop entrepreneurial thinking about how to grow your own or others’ entrepreneurial ideas.

You will have the freedom to choose between a range of entrepreneurial challenges and explore enterprise opportunities. In doing so, you will develop your own concepts and create an entrepreneurial plan. In collaboration with others, you will develop your entrepreneurial ideas through creative thinking, research and evaluation.

At the end of the module, you will pitch your idea, bringing your concepts closer to an exciting reality. If you have true ambitions to become a founder, the module will also prepare you to complete an individual entrepreneurial project in your final year.
Placement This placement module gives you the opportunity to experience industry and entrepreneurship in an external organisation. Through an immersive piece of work, either within or outside of your discipline, you will apply your knowledge and intellectual and practical skills to real life challenges to develop a critical appreciation of how an organisation operates and evolves.

These insights, skills and knowledge will not only prepare you for your next level of study, but they will also help you to build the attributes required to realise your future ambitions after graduation.
Industry Challenge In this module, you will experience the challenge and pace of the world of work through a real world or live project, chosen from a menu of industry scenarios. This will give you an insight into the culture, practices and commercial contexts of an industry, field or sector within which the project is situated.

The focus of this immersive experience will be on process, as you engage in team building, collaboration and project management, researching and testing concepts and presenting your concepts to address the industry challenge.

The module will support your personal and professional development so that, when you move into the final year of your course, you will be equipped to complete a significant individual project of your choice.
You can also choose to study a term abroad:
Read more about study abroad We support and encourage our full-time students to study abroad at one of our 60+ exchange partners: the possibilities for new experiences, adventure and personal & professional growth are endless. For more information, please contact studyabroad@regents.ac.uk

Languages and Special Electives

Module Title
Special Elective 1 You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. 
Special Elective 2 You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. 
Special Elective 3 or a Language You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.
Special Elective 4 or a Language You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.

Year 3

Subject Core

Business and Marketing
Value-driven Strategic Marketing Every year, more and more people are building loyal relationships with the brands that stand for ethical and social issues or values and beliefs that align with their own principles. Consequently, identifying core beliefs and values as a company can be seen as a first step towards successful strategic marketing. It’s this approach that is central to this module.

Value-driven strategic marketing fosters and cultivates relationships within target markets based on specific values and beliefs, hence offering a deeper and more meaningful experience on both ends of the business model. It’s all about creating a strategy that aligns the company with its target’s values, beliefs and ethics – as people first, customers second, using all available marketing means.

Throughout this module, you’ll critically appreciate the values and ethics of marketing choices and will be encouraged to be creative in approaches whether it be discussions, analysis or offering value-driven solutions to contemporary challenges.
Disruptive Strategies and Models In an increasingly connected and turbulent world, it is essential for organisations to be able to respond to change strategically.

Strategy is about helping organisations understand what is going on both outside and inside the organisation, where they want to be in the future and how they get there. Organisations evolve business models that optimise the needs of current customers, balancing resources and capabilities with market demands. However, this can overlook the impact of potential new technologies and approaches. Today, disruptive technologies (for example blockchain and nanotechnology) are fundamentally challenging the business models within many industries.

In this module, you will explore how organisations can harness technologies to disrupt and create new business models. You’ll develop the confidence to think strategically, distil the frenzy and identify new and profitable opportunities. It will expose you to the latest strategic approaches so you can think more creatively, innovate and adapt by considering how businesses can create, capture value and disrupt.
Major Project l The Major Project is the culmination of your studies. You will study Major Project I in the first term of your final year and Major Project II in the second. Each module comprises 20 credits. Together, the two modules form one project.

The Major Project is a substantial piece of work, drawing on your discipline-specific and interdisciplinary learning, together with your learning about industry and entrepreneurship. You will have the freedom to design a self-directed project that reflects your interests and career aspirations. You may also choose to relate your Major Project to work you’re completing on your other final year modules.

In Major Project I, you will start the term developing a proposal for your Major Project, supported by your tutors. Following your proposal, you will begin work on your Major Project, learning through individual or group supervision, workshops or studio practice, as appropriate to your project.
Major Project II Major Project II is the second Major Project module in your final year. Following the research and development you undertook in Major Project I, you will realise and complete your work in Major Project ll.

The Major Project is your opportunity to apply your discipline-specific and interdisciplinary learning, together with your learning around industry and/or entrepreneurship to a topic of your choice. Through the Major Project, you can realise your ambitions as you prepare to graduate with work that illustrates your aspirations.

You will learn through individual or group supervisions, workshops or studio practice, as appropriate to your project. You may also choose to relate your Major Project to the work you’re completing on your other final year modules.

If you are working on an entrepreneurial project for your Major Project, you may be able to join the Founders Programme, which supports students and graduates interested in starting their own business with tailored guidance, coaching, mentoring, and access to experiential bootcamps and live events.

Languages and Special Electives

Module Title
Special Elective 1 You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. 
Special Elective 2 You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. 
Special Elective 3 or a Language You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints.  — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.
Special Elective 4 or a Language You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints.  — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.

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BA (Hons) Business and Marketing

Integrated Foundation option

You can also start this course from Year 1 – follow the link below to learn more about BA (Hons) Business and Marketing with Business Foundation.

Andrea Lakshmi Bhattacharjee
'I've gained a deep understanding of marketing and the business world, while improving my research, academic writing and presentation skills – hugely important in the working world.' Andrea Bhattacharjee, BA (Hons) Business and Marketing student
Zubin Sethna
Marketing matters, it’s as simple as that. Whether it’s understanding the customer, taking stock of your brand equity, developing strategies for omnichannel delivery or challenging current perceptions – you’re in for an amazing ride!' Dr Zubin Sethna, Director (Content) Business

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