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To successfully launch a new brand or collection, fashion marketers must seek creative ways to tell stories, keep track of trends, monitor brand reputations, influence customers and generate sales. In this course, you'll be introduced to the structure of the fashion industry and learn how marketing teams build strategies to ensure a seamless transition from concept to customer.
Undertaking your own market research, you’ll learn to analyse and evaluate customer behaviour, predict their next actions, and develop strategies to entice new buyers. Using authentic storytelling techniques, you'll learn how to communicate a message behind a brand or collection, while effectively promoting its personality and values.
You'll spend most of your time working practically in a workshop setting – creating new content, collaborating with others, exploring new techniques (from influencers to events) and testing campaigns on different channels. You'll have access to photography and TV studios, professional editing suites, Mac labs and industry databases, including:
<ul>
<li paraeid="{885c1109-4faf-4ca8-b219-425fe1a920b3}{133}" paraid="943548045">Fashion Monitor</li>
<li paraeid="{885c1109-4faf-4ca8-b219-425fe1a920b3}{133}" paraid="943548045">Proquest</li>
<li paraeid="{885c1109-4faf-4ca8-b219-425fe1a920b3}{133}" paraid="943548045">Statista</li>
<li paraeid="{885c1109-4faf-4ca8-b219-425fe1a920b3}{133}" paraid="943548045">Berg Fashion Library</li>
</ul>
In your first year, you’ll analyse and evaluate stories used in current campaigns. In your second year, you’ll experiment with re-telling existing stories and, in your final year, you’ll create stories and campaigns from scratch – finding your own ideas, collaborating with students and industry leaders on live briefs, and producing engaging and authentic multi-channel campaigns.
Your hard work culminates in a final fashion show, where you'll showcase your collection to an audience including press and industry professionals – watch our 2022 show.
<strong>Study in London – one of the world's fashion capitals</strong>
<ul>
<li>Work on live industry briefs, client pitches and presentations</li>
<li>Take part in industry review panels with brands like <strong>ASOS</strong>, <strong>Depop</strong> and <strong>Chanel</strong> </li>
<li>Develop a portfolio of campaigns and creative work, ready for interviews</li>
<li>Get involved in campaigns and shoots for <strong>London Fashion Week</strong></li>
<li>Join industry placements to build relationships and gain first-hand experience</li>
</ul>
Read more: <a href="https://www.regents.ac.uk/why-study-fashion-marketing-in-london">Why study Fashion Marketing in London?</a>
Take field trips to museums, agencies and stores. Recently, we've had:
<ul>
<li>A private tour of the <strong>McQueen exhibition space</strong> on Bond Street </li>
<li>Trips to <strong>Harrods</strong>, <strong>V&A</strong>, <strong>Fashion & Textile Museum</strong> – with private talks from owners</li>
<li>A private tour of <strong>Mag Culture</strong>, learning how they assist young publications</li>
</ul>
Collaborate with brands on projects and briefs:
<ul>
<li><strong>Nicole Bischofer</strong>, Head of Womenswear at COS</li>
<li><strong>Annabel Dowsing</strong>, Studio Director at Georgia Hardinge</li>
<li><strong>Duncan Cui</strong>, Director at Kylin Pulu and Tom Tailor</li>
<li><strong>Imogen Bowman</strong>, Senior Designer at Studio Amelia </li>
</ul>
And hear from CEOs and industry leaders, including:
<ul>
<li><strong>Michael Ward</strong>, Managing Director at Harrods </li>
<li><strong>Andrew Maag</strong>, Former CEO at dunhill </li>
<li><strong>Angela Gilbey</strong>, Sourcing Development Manager at New Look </li>
<li><strong>Nicole Bischofer</strong>, Head of Womenswear at COS </li>
<li><strong>Ellie-Grace Frost</strong>, Designer at Louis Vuitton </li>
<li><strong>Howard Mutti-Mewse</strong>, Global Communications Manager at Nespresso </li>
<li><strong>Jessica Bumpus</strong>, Fashion Journalist and former Digital Fashion Editor at Vogue </li>
<li><strong>Virginia James</strong>, former Head of Design at Pringle </li>
<li><strong>Angela Quaintrell</strong>, Fashion Buying Consultant </li>
<li><strong>Melanie Walker</strong>, former Head of Design at Victoria Beckham </li>
<li><strong>Lizzy Bowering</strong>, Head of Catwalks at WGSN</li>
</ul>
Foundation option
In your Foundation year, you'll gain a solid grounding in academic skills and principles, as well as an introduction to your chosen subject area.
It will provide a rich and varied experience to ensure you’re prepared for degree-level study in the UK – ready to develop specialist knowledge and confidently make the most of your course.
Some modules will be taken with students heading towards the same or related subject areas, while others will be taken with a blend of students – enabling you to mix with peers who bring a range of different perspectives and experiences to the classroom.
You’ll take two modules related to your subject area and eight shared modules covering key skills like communication, critical thinking, cultural understanding, politics, data, creativity and entrepreneurship.
Once you’ve successfully completed your Foundation year, you’ll directly progress to Year 1 of your chosen degree-level course.<em> </em>
<a href="https://www.regents.ac.uk/sites/default/files/2023-05/Course%20Spec%20BA%20%28Hons%29%20Fashion%20Marketing.pdf">Download course specification</a>
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